04 / Pillar
Expansion & Multithreading
Moving NRR above 100% from the CS side. Pipeline from CS, expansion signals you can act on, building champion networks that compound over multiple renewal cycles.
Coming soon
Pieces in this pillar are being written.
The first piece — Pipeline From CS: The Five Signals That Beat Every Marketing Lead — ships in the next four weeks. Subscribe to The NRR Playbook to get it the day it goes live.
Subscribe to The NRR Playbook →What's coming
- Pipeline From CS. Five expansion signals you can systematize and hand to AE/AM — product usage thresholds, hiring patterns, champion promotion, support density, contract anniversary timing.
- The Champion Network. How champions who change jobs become your next pipeline. The rolodex play, done right.
- Expansion Health Scoring. A second model — different inputs from renewal health — for identifying which accounts are ready for expansion conversations.